Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa

• Main Authors: Mohd Muzhafar Idrus, Ruzy Suliza Hashim, Raihanah Mohd Mydin
• Format: Article
• Language: English
• Published: Chulalongkorn University, Bangkok, Thailand 2016
• Subjects: Postcolonial literature; Media; Sociology; Popular culture; Malay cultural identities
• Online Access: http://ddms.usim.edu.my:80/jspui/handle/123456789/12060
• Institution: Universiti Sains Islam Malaysia

Since the turn of the 21st century, popular Malay TV fiction has been thriving, popular, and critically-acclaimed due to their extensive local, national reach. Drawing more than 11 million viewers, including staggering online reruns, this sheer popularity of Malay TV fiction has led to the questioni...