Contemporary risks and opportunities: re-localizing Malayness in popular TV fiction

• Main Authors: Mohd Muzhafar Idrus, Ruzy Suliza Hashim, Raihanah Mohd Mydin
• Format: Article
• Language: English
• Published: Taylor’s University, Subang Jaya 2016
• Subjects: Malayness; Postcolonial literature; Conversation analysis; Cultural hybridity; Popular TV fiction
• Online Access: http://ddms.usim.edu.my:80/jspui/handle/123456789/12062
• Institution: Universiti Sains Islam Malaysia

The escalation of Malay television fiction (TV fiction, hereafter) series in recent years can be partly explained by TV producers tailoring their products to match the patterns of audience’s pleasure. Themes of love dominate the plots, and almost always the good is pitted against evil, rich against...