The University’s Vision, Mission and Goals: Attaining Academia's Perception

The University’s vision, mission and goals contribute to the success and survival of the academic institution in facing intense competition globally indistinctive for public and private universities. A public university holds the social responsibility without emphasizing on bottom line but a priv...

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Bibliographic Details
Main Authors: Nuradli Ridzwan Shah Mohd Dali, Hanifah Abdul Hamid
Format: Conference Paper
Language:English
Published: 2009
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/1424
http://hdl.handle.net/123456789/1424
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Institution: Universiti Sains Islam Malaysia
Language: English
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Summary:The University’s vision, mission and goals contribute to the success and survival of the academic institution in facing intense competition globally indistinctive for public and private universities. A public university holds the social responsibility without emphasizing on bottom line but a private higher learning institution must focus on its bottom line figure in order to survive and most of all to maximize the shareholders' wealth. An online survey was conducted to the academic staff of a private university in identifying the academia perception of the university’s, mission and goals.