A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products

Small and Medium-Sized enterprises (SMEs) play an important supportive role in &e Malaysian economy. This research examines their perception towards the Islamic banking products offered by Islamic banking institutions. A total of 180 SMEs from the Federal Teritory of Kuala Lumpur, Selangor a...

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Main Authors: Amir Shaharuddin, Dr., Suhaila Abdul Hamid, Yasmin Hanani Mohd Safian, Muhamad Muda, Prof. Dato' Dr.
Format: Article
Language:English
Published: Universiti Sains Islam Malaysia 2012
Subjects:
Online Access:http://ddms.usim.edu.my/handle/123456789/5332
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Institution: Universiti Sains Islam Malaysia
Language: English
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spelling my.usim-53322015-03-02T02:27:54Z A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products Amir Shaharuddin, Dr. Suhaila Abdul Hamid Yasmin Hanani Mohd Safian Muhamad Muda, Prof. Dato' Dr. Islamic banking Small and Medium-sized Enterprise Consumer behaviour Small and Medium-Sized enterprises (SMEs) play an important supportive role in &e Malaysian economy. This research examines their perception towards the Islamic banking products offered by Islamic banking institutions. A total of 180 SMEs from the Federal Teritory of Kuala Lumpur, Selangor and Negeri Sembilan had been surveyed based on self-administered questionnaire. The results indicate that majority of the SMEs still do not consider the Islamic banks as the most desirable financia1 institution. The less effective marketing strategy has been identified as one of the reasons contributing to the low acceptance of products offered. The research concludes with some recommendations to be adopted in enhancing the effectiveness of lslamic banks marketing strategy. 2012-02-21T07:04:17Z 2012-02-21T07:04:17Z 2005 Article 1823075X http://ddms.usim.edu.my/handle/123456789/5332 en Vol 1, No.2 2005; Universiti Sains Islam Malaysia
institution Universiti Sains Islam Malaysia
building USIM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universit Sains Islam i Malaysia
content_source USIM Institutional Repository
url_provider http://ddms.usim.edu.my/
language English
topic Islamic banking
Small and Medium-sized Enterprise
Consumer behaviour
spellingShingle Islamic banking
Small and Medium-sized Enterprise
Consumer behaviour
Amir Shaharuddin, Dr.
Suhaila Abdul Hamid
Yasmin Hanani Mohd Safian
Muhamad Muda, Prof. Dato' Dr.
A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products
description Small and Medium-Sized enterprises (SMEs) play an important supportive role in &e Malaysian economy. This research examines their perception towards the Islamic banking products offered by Islamic banking institutions. A total of 180 SMEs from the Federal Teritory of Kuala Lumpur, Selangor and Negeri Sembilan had been surveyed based on self-administered questionnaire. The results indicate that majority of the SMEs still do not consider the Islamic banks as the most desirable financia1 institution. The less effective marketing strategy has been identified as one of the reasons contributing to the low acceptance of products offered. The research concludes with some recommendations to be adopted in enhancing the effectiveness of lslamic banks marketing strategy.
format Article
author Amir Shaharuddin, Dr.
Suhaila Abdul Hamid
Yasmin Hanani Mohd Safian
Muhamad Muda, Prof. Dato' Dr.
author_facet Amir Shaharuddin, Dr.
Suhaila Abdul Hamid
Yasmin Hanani Mohd Safian
Muhamad Muda, Prof. Dato' Dr.
author_sort Amir Shaharuddin, Dr.
title A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products
title_short A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products
title_full A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products
title_fullStr A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products
title_full_unstemmed A Study on Small and Medium-Sized Enterprises Perception Towards Islamic Banking Products
title_sort study on small and medium-sized enterprises perception towards islamic banking products
publisher Universiti Sains Islam Malaysia
publishDate 2012
url http://ddms.usim.edu.my/handle/123456789/5332
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