Applicability of Theory of Reasoned Action in Malaysian Islamic Banking Institutions
Internet has changed the way business is conducted and one of the emerging uses of the Internet is for banking transaction. With an increasing affluent community, the potential of Internet banking cannot be ignored. The purpose of this paper is to test the applicability of the Theory of Reasoned...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Sains Islam Malaysia
2012
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| Subjects: | |
| Online Access: | http://ddms.usim.edu.my/handle/123456789/5334 |
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| Institution: | Universiti Sains Islam Malaysia |
| Language: | English |
| Summary: | Internet has changed the way business is conducted and one of the
emerging uses of the Internet is for banking transaction. With an
increasing affluent community, the potential of Internet banking
cannot be ignored. The purpose of this paper is to test the
applicability of the Theory of Reasoned Action (TRA) in predicting
the intention to bank online among Islamic banks' customers. A
structured questionnaire was used to elicit information from the
customers using a convenience sampling techniques. A total of 82
responses were received. The findings indicate that the Theory of
Reasoned Action (TRA) is a valid model in predicting the intention to
bank online. Attitude (2~0.565p, <0.01) and subjective norm(2=0.211,
p<0.01) were found to be positively related to intention with the
former being the more influential predictor. Subjective norm also
positively influences (2~0.373p, <0.01) the attitude to bank online. |
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