Brand Management In Muslims' Small And Medium Industries In Malaysia: A Study On Food Sector

Branding is an important process that can determine the marketability of the products or services as well as the profitability of the organizations involved especially when becoming a global Halal hub has been the main agenda of our country. The objectives of the research are to identify the fall...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohammad Noorizzuddin Nooh, Wan Rasyidah Wan Nawang
Format: Research Report
Language:English
Published: Kolej Universiti Islam Malaysia 2015
Online Access:http://ddms.usim.edu.my/handle/123456789/7852
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Sains Islam Malaysia
Language: English
Be the first to leave a comment!
You must be logged in first