Bluetooth mobile advertising system using pull-based approach
The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to...
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| Main Authors: | , , |
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| Format: | Conference Paper |
| Language: | en_US |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://ddms.usim.edu.my/handle/123456789/9133 |
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| Institution: | Universiti Sains Islam Malaysia |
| Language: | en_US |
| Summary: | The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluetooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to end users to select the preferred advertisements from the server while pull-based m-advertising provides advertisement to users based on their willingness and request. This paper also will address two issues in push-based m-advertising systems, which are spamming and time limit. © 2008 IEEE. |
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