Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].
Tujuan penyelidikan ini dijalankan adalah untuk meneliti kaitan antara prestasi perlakuan jurujual dengan kesetiaan pelanggan serta kesan perantaraan daripada kepuasan pelanggan. The purpose of this study was to examine the relationship between salesperson behavior performance and customer loyalt...
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Online Access: | http://eprints.usm.my/10408/1/UNDERSTANDING_THE_MEDIATING_EFFECT_OF_CUSTOMER_SATISFACTION_ON_THE_RELATIONSHIP_OF_SALESPERSON_BEHAVIOR_PERFORMANCE_AND_CUSTOMER_LOYALTY.pdf http://eprints.usm.my/10408/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |
| Summary: | Tujuan penyelidikan ini dijalankan adalah untuk meneliti kaitan antara prestasi perlakuan jurujual dengan kesetiaan pelanggan serta kesan perantaraan daripada kepuasan pelanggan.
The purpose of this study was to examine the relationship between salesperson behavior performance and customer loyalty, and the mediating effect of customer satisfaction.
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