Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
Walaupun sokongan klinikal tentang keperluan suplemen pemakanan untuk kesihatan adalah terhad, pembeliannya semakin meningkat. Purchase of dietary supplement products is increasing despite the lack of clinical evidence to support health needs for consumption.
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.usm.my/25496/1/FACTORS_INFLUENCING_CONSUMER_PURCHASE_INTENTION_OF.pdf http://eprints.usm.my/25496/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |