Design approach for customers experience in services

• Main Authors: Majid, Ahmad Zuhairi Abdul, Shaari, Hjh. Nazlina, Abdul Rahman, Hj. Khirul Aidil Azlin, Mohd Yusoff, Saiful Bahari
• Format: Conference or Workshop Item
• Language: English
• Published: 2011
• Subjects: NX1-820 Arts in general
• Online Access: http://eprints.usm.my/28263/1/Full_paper_ICACA2011_AhmadZuhairi.pdf; http://eprints.usm.my/28263/
• Institution: Universiti Sains Malaysia

In this paper, we examine customers’ behavior that influenced service provider’s evaluation of experience received. The method used in this research was a collection of quantitative data. A set of questionnaire was constructed through an analysis of keywords from literature reviews employing the KJ...