Validation on proposals for strategic service innovation at automobile service center: a study of automotive service center in Malaysia
This study is looking at specific location of Malaysian automobile service center in Klang valley. The early findings show that most of the customers feel the environment are not giving so much of good experience and also they are lack of information and entertainment values. Structured and unstruct...
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| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.usm.my/28265/1/Full_paper_ICSID2012Taipei_NO_18.pdf http://eprints.usm.my/28265/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |