An Analysis On Characteristics And Performance Of Tourism Related Smes In Lenggong Valley, Perak
The existence of businesses create a potential feature to improve the competitiveness of UNESCO World Heritage Site of Lenggong Valley as a world tourism destination. Hence, this study intends to analyse the characteristics and measure performance of tourism related SMEs in Lenggong Valley, Perak...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/28960/1/AN_ANALYSIS_ON_CHARACTERISTICS_AND_PERFORMANCE_OF_TOURISM_RELATED__SMES_IN_LENGGONG_VALLEY._PERAK.pdf http://eprints.usm.my/28960/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |
| Summary: | The existence of businesses create a potential feature to improve the
competitiveness of UNESCO World Heritage Site of Lenggong Valley as a world
tourism destination. Hence, this study intends to analyse the characteristics and
measure performance of tourism related SMEs in Lenggong Valley, Perak.
Kewujudan perniagaan mewujudkan satu ciri yang berpotensi untuk
meningkatkan daya saing Lembah Lenggong Tapak Warisan Dunia UNESCO
sebagai sebuah destinasi pelancongan dunia. Oleh itu, kajian ini bertujuan untuk
menganalisis ciri-ciri dan mengukur prestasi PKS berkaitan pelancongan di Lembah
Lenggong, Perak. |
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