The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice
In the competitive environment of retailing, the income and popularity of grocery stores are much dependent on customer’s choice to their stores. Many studies have focused on shoppers on evaluating store attributes such as merchandise prices, store atmosphere, quality and store convenience that form...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/29119/1/The_influence_of_customer_perceived_value_and_attitude_toward_local_supermarket_choice.pdf http://eprints.usm.my/29119/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |