The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley
Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate p...
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| Language: | English |
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2007
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| Online Access: | http://eprints.usm.my/29402/1/The_role_of_media_relations_in_corporate_public_relations_practice.pdf http://eprints.usm.my/29402/ |
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| Institution: | Universiti Sains Malaysia |
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my.usm.eprints.29402 http://eprints.usm.my/29402/ The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley Rama Krishnan, Sharmini NX1-820 Arts in general Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate public relations practice in Malaysia. 2007-07 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/29402/1/The_role_of_media_relations_in_corporate_public_relations_practice.pdf Rama Krishnan, Sharmini (2007) The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley. Masters thesis, USM. |
| institution |
Universiti Sains Malaysia |
| building |
Hamzah Sendut Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Sains Malaysia |
| content_source |
USM Institutional Repository |
| url_provider |
http://eprints.usm.my/ |
| language |
English |
| topic |
NX1-820 Arts in general |
| spellingShingle |
NX1-820 Arts in general Rama Krishnan, Sharmini The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley |
| description |
Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan
media memainkan peranan yang strategik dalam amalan perhubungan awam korporat
di Malaysia.
This thesis presents findings from a qualitative investigation of whether media
relations plays a strategic role in corporate public relations practice in Malaysia. |
| format |
Thesis |
| author |
Rama Krishnan, Sharmini |
| author_facet |
Rama Krishnan, Sharmini |
| author_sort |
Rama Krishnan, Sharmini |
| title |
The Role Of Media Relations In Corporate Public Relations
Practice: A Study On 15 Public Listed Companies
In The Klang Valley |
| title_short |
The Role Of Media Relations In Corporate Public Relations
Practice: A Study On 15 Public Listed Companies
In The Klang Valley |
| title_full |
The Role Of Media Relations In Corporate Public Relations
Practice: A Study On 15 Public Listed Companies
In The Klang Valley |
| title_fullStr |
The Role Of Media Relations In Corporate Public Relations
Practice: A Study On 15 Public Listed Companies
In The Klang Valley |
| title_full_unstemmed |
The Role Of Media Relations In Corporate Public Relations
Practice: A Study On 15 Public Listed Companies
In The Klang Valley |
| title_sort |
role of media relations in corporate public relations
practice: a study on 15 public listed companies
in the klang valley |
| publishDate |
2007 |
| url |
http://eprints.usm.my/29402/1/The_role_of_media_relations_in_corporate_public_relations_practice.pdf http://eprints.usm.my/29402/ |
| _version_ |
1643706893368033280 |