Shopping Through Social Media: A Study On Consumer Behavior In Facebook’s Online Shop Page
Nowadays, social media like Facebook and Twitter, showed increasing number rapidly from time to time. In Indonesia, Facebook has become the largest social media, being the second place in user number, comparing to other countries. As a result, one of the aspects that affected by this social media...
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| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/31909/1/Albert.pdf http://eprints.usm.my/31909/ http://www.icmcc2015.usm.my/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |
| Summary: | Nowadays, social media like Facebook and Twitter, showed increasing number rapidly
from time to time. In Indonesia, Facebook has become the largest social media, being the second
place in user number, comparing to other countries.
As a result, one of the aspects that affected by this social media phenomena is business.
The development of social media provides a developing prospect for E-marketers and digital
enterpreneurs. If E-marketers know the insights on their buyers’ characteristic, they could get
insights on how customers interpret and receive stimuli (messages/informations), which could
affect customers’ decisions. |
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