National Library of Indonesia branding strategies through ancient manuscript and rare books collection
The evolution of marketing strategies are changed all of theories and methods in marketing, including in libraries in marketing their products and institution. One marketing strategy that evolves today is Branding, Branding is a collection of theory and practice which aims to measure, build and mana...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2012
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| Online Access: | http://eprints.usm.my/33031/1/National_library_of_republic_Indonesia__MUHA.pdf http://eprints.usm.my/33031/ https://sites.google.com/site/usmicol2012/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |