Blue ocean strategy: Application in Universiti Sains Malaysia library

• Main Authors: Basri, Jamilah Hassan, Ghadzali, Mohd Pisol, Ismail, Mohd Ikhwan
• Format: Article
• Language: English
• Published: Persatuan Pustakawan Malaysia 2011
• Subjects: Z Bibliography. Library Science. Information Resources
• Online Access: http://eprints.usm.my/34017/1/9_Jamilah_OK.pdf; http://eprints.usm.my/34017/; http://www.myjurnal.my/public/browse-journal-view.php?id=271
• Institution: Universiti Sains Malaysia

The Blue Ocean strategy was developed by W.C. Kim and R. Mauborgne. It is relatively new and was only introduced in 2004, where its recommends looking at the market boundaries differently and formulating products or services to customers from different segments. Organizations such as libraries shoul...