Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education?
Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002).
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National Higher Education Research Institute, Universiti Sains Malaysia
2016
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my.usm.eprints.34169 http://eprints.usm.my/34169/ Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education? Chu Abdullah, Siti Aishah LB2300 Higher Education Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002). National Higher Education Research Institute, Universiti Sains Malaysia 2016 Article PeerReviewed application/pdf en http://eprints.usm.my/34169/1/003.pdf Chu Abdullah, Siti Aishah (2016) Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education? Bulletin of Higher Education Research. pp. 6-9. ISSN 1675-6428 |
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Universiti Sains Malaysia |
| building |
Hamzah Sendut Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Sains Malaysia |
| content_source |
USM Institutional Repository |
| url_provider |
http://eprints.usm.my/ |
| language |
English |
| topic |
LB2300 Higher Education |
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LB2300 Higher Education Chu Abdullah, Siti Aishah Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher Education? |
| description |
Globalization foresees the rapid development of information technology (IT) and the Internet,where by customer’s choices grow at a very fast rate.These factors are well reflected in the extremely competitive market environment in institutions of higher education (IHEs) (Dawes & Brown, 2002). |
| format |
Article |
| author |
Chu Abdullah, Siti Aishah |
| author_facet |
Chu Abdullah, Siti Aishah |
| author_sort |
Chu Abdullah, Siti Aishah |
| title |
Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher
Education? |
| title_short |
Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher
Education? |
| title_full |
Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher
Education? |
| title_fullStr |
Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher
Education? |
| title_full_unstemmed |
Integrated Marketing Communication:Where does it stand in the Malaysian Institutions of Higher
Education? |
| title_sort |
integrated marketing communication:where does it stand in the malaysian institutions of higher
education? |
| publisher |
National Higher Education Research Institute, Universiti Sains Malaysia |
| publishDate |
2016 |
| url |
http://eprints.usm.my/34169/1/003.pdf http://eprints.usm.my/34169/ |
| _version_ |
1643708130462269440 |