Entrepreneurial intention of local community in Lenggong Valley, Malaysia
Entrepreneurship is important to boost the socio-economic development. Most developing countries have successfully implemented social and economic development program to increase the living standards of the poor. Lenggong Valley is a new developing rural tourism attraction. The acknowledgement a...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.usm.my/34984/1/HBP18.pdf http://eprints.usm.my/34984/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |
| Summary: | Entrepreneurship is important to boost the socio-economic development.
Most developing countries have successfully implemented social and
economic development program to increase the living standards of the poor.
Lenggong Valley is a new developing rural tourism attraction. The
acknowledgement as a heritage site by UNESCO in July 2012 would
definitely provide various business opportunities for the local community.
Entrepreneurial intention (EI) has been receiving a significant intention
among researchers since 1980’s. The term EI refers to specific action taken
by individual towards achieving its specific target goals. Previous research
on EI has been conducted in academic setting focusing on university students
in various countries. Looking from different perspective, this study explore
on possible variables (attitude, social norm and perceived behavioral
control) that determine the EI of local community in tourism business
development. The Data collection has been conducted on 500 local
populations in Lenggong Valley and analyzed by using factor analysis. The
rotated component analysis resulted 6 factors comprise of attitude toward
money, attitude toward start-up, capital access, embeddedness, emotional
intelligent and intention to be entrepreneur. |
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