The importance of patient’s companion towards sustainable medical tourism in Malaysia
Malaysian government considers medical tourism as one of the leading contributors towards the country’s revenue and economic growth. In sustaining and promoting the industry, it is imperative to provide continuous quality service. To do so, Malaysian private hospitals need to address the key pla...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.usm.my/35028/1/HBP39.pdf http://eprints.usm.my/35028/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |
| Summary: | Malaysian government considers medical tourism as one of the leading
contributors towards the country’s revenue and economic growth. In
sustaining and promoting the industry, it is imperative to provide continuous
quality service. To do so, Malaysian private hospitals need to address the key
players in this industry as well as their role in assessing the quality of
medical care. While much is known generally about patient’s perspectives
towards service quality, the perspectives of their families or so called
“companion” towards the services is neglected. Limited research is being
done to investigate on the importance of medical tourist companion in
medical tourism industry. In medical tourism, accompanied companion play
important roles as facilitator to enhance quality of care for patients who are
receiving treatment in another country. The insight forwarded by this paper
could provide some basis for future studies in this domain, particularly, on
the role played by medical tourist’s companion. Doctors and nurses
responsiveness, sociability, politeness, civility, capability, access,
communication, accessibility of the medical doctor and the hospital staff are
some constructs that can be used to measure companion’s satisfaction as well
as communication, responsiveness, courtesy, cleanliness, hospital facilities
and environment. Hence, companion’s satisfaction needs to be explored to
improve understanding of the significant impact they have in relation to
hospital service quality in Malaysian private hospitals. This study will
contribute to the body of knowledge which drive the sustainability of the
tourism industry in Malaysia. |
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