Attitudes Toward Mobile Advertising: A Study Of Mobile Web Display And Mobile App Display Advertising
The rapid development of smartphones has resulted in the increasing use of mobile devices to deliver advertisements for products and services. Many firms in Vietnam have invested numerous resources in this field, and an in-depth understanding of mobile advertising is necessary to develop a succes...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36626/1/Art_5%2887-104%29.pdf http://eprints.usm.my/36626/ http://web.usm.my/aamj/19022014/Art%205(87-104).pdf |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |