Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience
Relationship marketing emphasises the importance of building and maintaining longterm relationships with customers. Relationship marketing is strategic for banking institutions to have a better position in the market and to secure continuous banking relationships. Relationship marketing has inhere...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36630/1/Art_1_%281%29_%281-25%29.pdf http://eprints.usm.my/36630/ http://web.usm.my/aamj/20012015/Art%201%20(1)%20(1-25).pdf |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |