Segmenting Online Shoppers: A Study Of Consumers' Web Portal Selection Motivations For E-Shopping
As the internet permeates geographic boundaries and varied demographic strata, electronic commerce/online shopping is witnessing exponential growth. The objective of this research is to segment online shoppers based on attributes of web portals. A survey using a questionnaire was administered to...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2016
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/36652/1/aamj21012016_2.pdf http://eprints.usm.my/36652/ http://web.usm.my/aamj/21012016/aamj21012016_2.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Sains Malaysia |
| Language: | English |
Be the first to leave a comment!