Preliminary Study: The Influences of Environmental Management Practices and Customer Satisfaction towards Customer Loyalty

• Main Authors: Yusof, Yusnita, Ibrahim, Yahaya, Awang, Zainudin
• Format: Book Section
• Language: English
• Published: School of Social Sciences 2015
• Subjects: H Social Sciences
• Online Access: http://eprints.usm.my/37588/1/sspis_2015_ms206_-_216.pdf; http://eprints.usm.my/37588/
• Institution: Universiti Sains Malaysia

Green hotel is one of the efforts taken towards achieving environmental sustainability through environmental management practices applied in the hotel. However, up until November 2014, there were only 10 out of 1935 hotels registered with the Ministry of Tourism and Culture, Malaysia received ASEAN...