An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice

Tujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs The purposes of this...

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Bibliographic Details
Main Author:	Mohamad Yasin, Nazri
Format:	Thesis
Language:	English
Published:	2016
Subjects:	P87-96 Communication. Mass media
Online Access:	http://eprints.usm.my/38730/1/An_examination_of_integrated_marketing_communication_in_government-linked_companies_and_cultures_influence_on_the_implementation_and_practice_by_Nazri_Bin_Mohamad_Yasin..pdf http://eprints.usm.my/38730/
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Institution:	Universiti Sains Malaysia
Language:	English

id	my.usm.eprints.38730
record_format	eprints
spelling	my.usm.eprints.38730 http://eprints.usm.my/38730/ An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice Mohamad Yasin, Nazri P87-96 Communication. Mass media Tujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs The purposes of this study are to determine the level of Integrated Marketing Communication (IMC) practice in Malaysia Government-Linked Companies (GLCs), to understand cultural influence towards IMC implementation and practice, and to understand top management perspectives on IMC in GLCs 2016-12 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/38730/1/An_examination_of_integrated_marketing_communication_in_government-linked_companies_and_cultures_influence_on_the_implementation_and_practice_by_Nazri_Bin_Mohamad_Yasin..pdf Mohamad Yasin, Nazri (2016) An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice. PhD thesis, Universiti Sains Malaysia.
institution	Universiti Sains Malaysia
building	Hamzah Sendut Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Sains Malaysia
content_source	USM Institutional Repository
url_provider	http://eprints.usm.my/
language	English
topic	P87-96 Communication. Mass media
spellingShingle	P87-96 Communication. Mass media Mohamad Yasin, Nazri An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
description	Tujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs The purposes of this study are to determine the level of Integrated Marketing Communication (IMC) practice in Malaysia Government-Linked Companies (GLCs), to understand cultural influence towards IMC implementation and practice, and to understand top management perspectives on IMC in GLCs
format	Thesis
author	Mohamad Yasin, Nazri
author_facet	Mohamad Yasin, Nazri
author_sort	Mohamad Yasin, Nazri
title	An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
title_short	An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
title_full	An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
title_fullStr	An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
title_full_unstemmed	An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
title_sort	examination of integrated marketing communication in government-linked companies and cultures influence on the implementation and practice
publishDate	2016
url	http://eprints.usm.my/38730/1/An_examination_of_integrated_marketing_communication_in_government-linked_companies_and_cultures_influence_on_the_implementation_and_practice_by_Nazri_Bin_Mohamad_Yasin..pdf http://eprints.usm.my/38730/
_version_	1643709443365404672

An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice

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