Exploring Lenggong Valley World Heritage Site’s Brand Equity Dimensions
This study explores the brand equity dimensions of a world heritage destination brand, namely the Lenggong Valley World Heritage Site. The study adopted a survey-based brand equity metrics from a previous study that features 27 brand equity dimensions for products. The 27 dimensions were used as...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/39079/1/Exploring_Lenggong_Valley_World_Heritage_Site%E2%80%99s_Brand_Equity_Dimensions.pdf http://eprints.usm.my/39079/ http://dx.doi.org/10.1051/shsconf/20141201085 |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |