The Extent Of Social Media Practices In Malaysian Sme: Migrating From Adoption To Measurement

• Main Authors: Md Jania, Noraniza, Zakaria, Mohd Hafiz, Maksom, Zulisman, M. Haniff, Md. Shariff
• Other Authors: A. Kadir, Nadhrah
• Format: Book Section
• Language: English
• Published: School of Social Sciences, USM 2017
• Subjects: H1-99 Social sciences (General)
• Online Access: http://eprints.usm.my/39180/1/ART_6.pdf; http://eprints.usm.my/39180/
• Institution: Universiti Sains Malaysia

Social media is leveraged by businesses at a discernible pace. Most often social media is used to instill brand awareness, to stimulate communication, to facilitate relationships, to spur information exchange and innovation, to track customers’ voice, and so forth. Despite the increasing imperati...