Culture and political marketing: the case of female candidates in 2014 Parliamentary election in the Kingdom of Bahrain

• Main Authors: Abdul Wahab, Al Jawder, Mokhtar, KhairiahSalwa
• Other Authors: A. Kadir, Nadhrah
• Format: Book Section
• Language: English
• Published: School of Social Sciences, USM 2017
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.usm.my/39181/1/ART_7.pdf; http://eprints.usm.my/39181/
• Institution: Universiti Sains Malaysia

This study investigates the female candidates’ practices during the parliamentary election to explore their strategies in political marketing in 2014. Parliamentary election is at an infancy stage in the country. The area of the Arabian Gulf States is new to democracy and parliament election. Its...