Aging Perception Towards Appearance And Products Satisfaction

The purpose of this paper is to provide an overview of existing literature on product appearance and the ageing as a consumer. It also examines the relationship between ageing perception towards product appearance in order to better understand how they will respond to products as they grow older. A...

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Bibliographic Details
Main Authors: Jamalludin, Nurazlina, Majid, Ahmad Zuhairi Abdul, Dolah, Jasni, Noor, Mohamad Najib Mat
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
Online Access:http://eprints.usm.my/39266/1/PAPER_17.pdf
http://eprints.usm.my/39266/
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Institution: Universiti Sains Malaysia
Language: English