Aging Perception Towards Appearance And Products Satisfaction
The purpose of this paper is to provide an overview of existing literature on product appearance and the ageing as a consumer. It also examines the relationship between ageing perception towards product appearance in order to better understand how they will respond to products as they grow older. A...
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Main Authors: | , , , |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2016
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Subjects: | |
Online Access: | http://eprints.usm.my/39266/1/PAPER_17.pdf http://eprints.usm.my/39266/ |
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Institution: | Universiti Sains Malaysia |
Language: | English |