Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain
In the ever challenging Jordanian hotel industry, service quality is an extremely important competitive policy to maintain customer support and build a strong customer base. The efforts by hotels to win and retain customer loyalty by providing enhanced quality services is ever evolving and becoming...
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2011
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| Online Access: | http://eprints.usm.my/42304/1/RAMZI_MAHMOUD_REFAI.pdf http://eprints.usm.my/42304/ |
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my.usm.eprints.42304 http://eprints.usm.my/42304/ Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain al-Rousan, Ramzi Mahmoud Refai TH1-9745 Building construction In the ever challenging Jordanian hotel industry, service quality is an extremely important competitive policy to maintain customer support and build a strong customer base. The efforts by hotels to win and retain customer loyalty by providing enhanced quality services is ever evolving and becoming more and more challenging. This study attempts to examine the relationship among tourism service quality, customer satisfaction and customer loyalty in three selected Jordanian hotels which are branches of a five-star hotel chain 2011-05 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/42304/1/RAMZI_MAHMOUD_REFAI.pdf al-Rousan, Ramzi Mahmoud Refai (2011) Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain. PhD thesis, Universiti Sains Malaysia. |
| institution |
Universiti Sains Malaysia |
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Hamzah Sendut Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Sains Malaysia |
| content_source |
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http://eprints.usm.my/ |
| language |
English |
| topic |
TH1-9745 Building construction |
| spellingShingle |
TH1-9745 Building construction al-Rousan, Ramzi Mahmoud Refai Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain |
| description |
In the ever challenging Jordanian hotel industry, service quality is an extremely important competitive policy to maintain customer support and build a strong customer base. The efforts by hotels to win and retain customer loyalty by providing enhanced quality services is ever evolving and becoming more and more challenging. This study attempts to examine the relationship among tourism service quality, customer satisfaction and customer loyalty in three selected Jordanian hotels which are branches of a five-star hotel chain |
| format |
Thesis |
| author |
al-Rousan, Ramzi Mahmoud Refai |
| author_facet |
al-Rousan, Ramzi Mahmoud Refai |
| author_sort |
al-Rousan, Ramzi Mahmoud Refai |
| title |
Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain |
| title_short |
Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain |
| title_full |
Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain |
| title_fullStr |
Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain |
| title_full_unstemmed |
Hotel Service Quality And Customer Loyalty In Jordanian Hotels: A Case Study Of Marriott Hotels Chain |
| title_sort |
hotel service quality and customer loyalty in jordanian hotels: a case study of marriott hotels chain |
| publishDate |
2011 |
| url |
http://eprints.usm.my/42304/1/RAMZI_MAHMOUD_REFAI.pdf http://eprints.usm.my/42304/ |
| _version_ |
1643710466846883840 |