The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.

Kejayaan keluaran baharu sangat penting kepada keunggulan organisasi dalam persekitaran yang pantas berubah. Tujuan kajian ini ialah untuk menyiasat kesan tiga dimensi orientasi pasaran, khususnya, penjanaan perisikan pasaran, penyebaran perisikan pasaran, dan daya gerak balas firma kepada perisikan...

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Main Author:	Wangbenmad, Chutima
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/43080/1/Pages_from_THE_EFFECT_OF_MARKET_ORIENTATION_ON_NEW_PRODUCT.pdf http://eprints.usm.my/43080/
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Institution:	Universiti Sains Malaysia
Language:	English

id	my.usm.eprints.43080
record_format	eprints
spelling	my.usm.eprints.43080 http://eprints.usm.my/43080/ The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development. Wangbenmad, Chutima HD28-70 Management. Industrial Management Kejayaan keluaran baharu sangat penting kepada keunggulan organisasi dalam persekitaran yang pantas berubah. Tujuan kajian ini ialah untuk menyiasat kesan tiga dimensi orientasi pasaran, khususnya, penjanaan perisikan pasaran, penyebaran perisikan pasaran, dan daya gerak balas firma kepada perisikan pasaran ke atas prestasi keluaran baharu dalam pasaran. New product success is important for organizational survival in rapidly changing environments. The aims of this study is to investigate the impact of three dimensions of market orientation (MO), namely generation of market intelligence, dissemination and responsiveness on the success of new product in the marketplace. 2011-08 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/43080/1/Pages_from_THE_EFFECT_OF_MARKET_ORIENTATION_ON_NEW_PRODUCT.pdf Wangbenmad, Chutima (2011) The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development. PhD thesis, Universiti Sains Malaysia.
institution	Universiti Sains Malaysia
building	Hamzah Sendut Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Sains Malaysia
content_source	USM Institutional Repository
url_provider	http://eprints.usm.my/
language	English
topic	HD28-70 Management. Industrial Management
spellingShingle	HD28-70 Management. Industrial Management Wangbenmad, Chutima The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
description	Kejayaan keluaran baharu sangat penting kepada keunggulan organisasi dalam persekitaran yang pantas berubah. Tujuan kajian ini ialah untuk menyiasat kesan tiga dimensi orientasi pasaran, khususnya, penjanaan perisikan pasaran, penyebaran perisikan pasaran, dan daya gerak balas firma kepada perisikan pasaran ke atas prestasi keluaran baharu dalam pasaran. New product success is important for organizational survival in rapidly changing environments. The aims of this study is to investigate the impact of three dimensions of market orientation (MO), namely generation of market intelligence, dissemination and responsiveness on the success of new product in the marketplace.
format	Thesis
author	Wangbenmad, Chutima
author_facet	Wangbenmad, Chutima
author_sort	Wangbenmad, Chutima
title	The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
title_short	The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
title_full	The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
title_fullStr	The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
title_full_unstemmed	The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
title_sort	effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.
publishDate	2011
url	http://eprints.usm.my/43080/1/Pages_from_THE_EFFECT_OF_MARKET_ORIENTATION_ON_NEW_PRODUCT.pdf http://eprints.usm.my/43080/
_version_	1643710658559082496

The effect of market orientation on new product performance, the moderating effect of supplier involvement, and the mediating role of proficiency in new product development.

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