Cognitive response to the display design of auto dealer's advertisement - a study of neuromarketing perspective.
Neuromarketing research is different from conventional marketing research as it avoids relying upon subjects self-report. Input from Neuromarketing tools are from processes happening in the brain and therefore eliminated introspection and ego from subject. Marketing communication task is carried...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/43768/1/Dr.%20Norlyiana%20Samsuri-24%20pages.pdf http://eprints.usm.my/43768/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |