Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model
The importance of targeted marketing strategy, a principle method for transforming retailers from being product-oriented to customer centric, has attracted interest from both industry and academia. It is well known fact that consumers differ in various ways, and have contrasting buying preferences....
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/45378/1/FAHED%20YOSEPH.pdf http://eprints.usm.my/45378/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Sains Malaysia |
| Language: | English |
| id |
my.usm.eprints.45378 |
|---|---|
| record_format |
eprints |
| spelling |
my.usm.eprints.45378 http://eprints.usm.my/45378/ Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model Yoseph, Fahed QA75.5-76.95 Electronic computers. Computer science The importance of targeted marketing strategy, a principle method for transforming retailers from being product-oriented to customer centric, has attracted interest from both industry and academia. It is well known fact that consumers differ in various ways, and have contrasting buying preferences. A widely used approach for gaining insight into the heterogeneity of customer buying behavior and profitability is market segmentation. It refers to the division of a mass market into smaller homogeneous markets based on purchase similarity and the diversity of customers. 2017-02 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/45378/1/FAHED%20YOSEPH.pdf Yoseph, Fahed (2017) Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model. Masters thesis, Universiti Sains Malaysia. |
| institution |
Universiti Sains Malaysia |
| building |
Hamzah Sendut Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Sains Malaysia |
| content_source |
USM Institutional Repository |
| url_provider |
http://eprints.usm.my/ |
| language |
English |
| topic |
QA75.5-76.95 Electronic computers. Computer science |
| spellingShingle |
QA75.5-76.95 Electronic computers. Computer science Yoseph, Fahed Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model |
| description |
The importance of targeted marketing strategy, a principle method for transforming retailers from being product-oriented to customer centric, has attracted interest from both industry and academia. It is well known fact that consumers differ in various ways, and have contrasting buying preferences. A widely used approach for gaining insight into the heterogeneity of customer buying behavior and profitability is market segmentation. It refers to the division of a mass market into smaller homogeneous markets based on purchase similarity and the diversity of customers. |
| format |
Thesis |
| author |
Yoseph, Fahed |
| author_facet |
Yoseph, Fahed |
| author_sort |
Yoseph, Fahed |
| title |
Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model |
| title_short |
Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model |
| title_full |
Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model |
| title_fullStr |
Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model |
| title_full_unstemmed |
Market Segmentation Using Enhanced RFM (Regency, Frequency, Monetary) Model |
| title_sort |
market segmentation using enhanced rfm (regency, frequency, monetary) model |
| publishDate |
2017 |
| url |
http://eprints.usm.my/45378/1/FAHED%20YOSEPH.pdf http://eprints.usm.my/45378/ |
| _version_ |
1646011335328137216 |