A Business Model Of Marketing Capabilities And Marketing Perform:Ances -The Case Of Micro-Enterprises (Mies) In Kedah
This need for a marketing capabilities model that is applicable to MiEs underlies the principal purpose of this research to identify what are the marketing capabilities applied in MIEs; to identify the marketing performance adopted by MIEs; to come out with a business model depicting the relationshi...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.usm.my/47544/1/BADERISANG%20MOHAMED000024.pdf http://eprints.usm.my/47544/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |