The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship

The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference.

Saved in:

Bibliographic Details
Main Author:	Siregar, Widyana Verawaty
Format:	Thesis
Language:	English
Published:	2017
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/47709/1/THE%20INFLUENCE%20OF%20PRODUCT%20ATTRIBUTES%20ON%20BRAND%20PREFERENCE%20%28Widyana%20Verawaty%29.pdf%20cut.pdf http://eprints.usm.my/47709/
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Universiti Sains Malaysia
Language:	English

id	my.usm.eprints.47709
record_format	eprints
spelling	my.usm.eprints.47709 http://eprints.usm.my/47709/ The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship Siregar, Widyana Verawaty HD28-70 Management. Industrial Management The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference. 2017-10 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/47709/1/THE%20INFLUENCE%20OF%20PRODUCT%20ATTRIBUTES%20ON%20BRAND%20PREFERENCE%20%28Widyana%20Verawaty%29.pdf%20cut.pdf Siregar, Widyana Verawaty (2017) The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship. PhD thesis, Universiti Sains Malaysia.
institution	Universiti Sains Malaysia
building	Hamzah Sendut Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Sains Malaysia
content_source	USM Institutional Repository
url_provider	http://eprints.usm.my/
language	English
topic	HD28-70 Management. Industrial Management
spellingShingle	HD28-70 Management. Industrial Management Siregar, Widyana Verawaty The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
description	The aim of this study is to understand how product attributes determine brand preference and to investigate the impact of utilitarian and hedonic attributes on brand preference. Furthermore, this study addresses how attitude towards brand and role of salesmanship in influencing brand preference.
format	Thesis
author	Siregar, Widyana Verawaty
author_facet	Siregar, Widyana Verawaty
author_sort	Siregar, Widyana Verawaty
title	The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
title_short	The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
title_full	The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
title_fullStr	The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
title_full_unstemmed	The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
title_sort	influence of product attributes on brand preference : the moderating role of salesmanship
publishDate	2017
url	http://eprints.usm.my/47709/1/THE%20INFLUENCE%20OF%20PRODUCT%20ATTRIBUTES%20ON%20BRAND%20PREFERENCE%20%28Widyana%20Verawaty%29.pdf%20cut.pdf http://eprints.usm.my/47709/
_version_	1681490252127010816

The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship

Similar Items