4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
Researchers have identified innovation as a key organizational activity, contributing directly to the long-term viability of operations. Utilizing a sample of SMEs' (Small Medium Enterprise) from Alor Setar and Kubang Pasu District in Kedah, this study proposes and tests a model that assesses r...
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2002
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my.usm.eprints.47713 http://eprints.usm.my/47713/ 4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance Abu Bakar, Lily Julienti HF5001-6182 Business Researchers have identified innovation as a key organizational activity, contributing directly to the long-term viability of operations. Utilizing a sample of SMEs' (Small Medium Enterprise) from Alor Setar and Kubang Pasu District in Kedah, this study proposes and tests a model that assesses relationships between 4Ps (product, price, place and promotion) innovation and organization performance. Result generally support past work by Biggs (1996), Cohen (1988), Kelleberg (1986), Palmer (1993), Perreault and Russ ( 1976), who have proposed that innovation is positively related to financial and non-financial performance of the organization. 2002-02 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/47713/1/LILY%20JULIENTI000024.pdf Abu Bakar, Lily Julienti (2002) 4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance. Masters thesis, Universiti Sains Malaysia. |
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Asia |
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Malaysia |
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Universiti Sains Malaysia |
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English |
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HF5001-6182 Business |
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HF5001-6182 Business Abu Bakar, Lily Julienti 4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance |
| description |
Researchers have identified innovation as a key organizational activity, contributing directly to the long-term viability of operations. Utilizing a sample of SMEs' (Small Medium Enterprise) from Alor Setar and Kubang Pasu District in Kedah, this study proposes and tests a model that assesses relationships between 4Ps (product, price, place and promotion) innovation and organization performance. Result generally support past work by Biggs (1996), Cohen (1988), Kelleberg (1986), Palmer (1993), Perreault and Russ ( 1976), who have proposed that innovation is positively related to financial and non-financial performance of the organization. |
| format |
Thesis |
| author |
Abu Bakar, Lily Julienti |
| author_facet |
Abu Bakar, Lily Julienti |
| author_sort |
Abu Bakar, Lily Julienti |
| title |
4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance |
| title_short |
4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance |
| title_full |
4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance |
| title_fullStr |
4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance |
| title_full_unstemmed |
4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance |
| title_sort |
4ps innovations in small medium enterprise and the impact to the business performance |
| publishDate |
2002 |
| url |
http://eprints.usm.my/47713/1/LILY%20JULIENTI000024.pdf http://eprints.usm.my/47713/ |
| _version_ |
1681490252718407680 |