The Effects Of Environmental Quality On Revisit Intention Among European Tourists To Malaysia

• Main Author: Ranjanthran, Mageswari
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: T Technology (General)
• Online Access: http://eprints.usm.my/47804/1/MAGESWARI%20AP%20RANJANTHRAN%20-%20THE%20EFFECTS%20OF%20ENVIRONMENTAL%20QUALITY.pdf; http://eprints.usm.my/47804/
• Institution: Universiti Sains Malaysia

Tourism is a sunrise industry in Malaysia. The extraordinary approach to a tourist destination, the tourist experience itself convertible as the selling point. This applies to the entire remarkable destination around the globe because of its image. Every highbrow tourism provider has the essential objective to bring back tourist to the destination with the less promotional activity which incurs budget. The environmental quality factors are the key attributes in attracting tourists to revisit or to recommend the destination to others. The purpose of this study was to examine the relationship between environmental quality factors toward intended to revisit intention. A self-administered survey was carried out at the selected airport and in the selected prominent tourist location in the east and west Malaysia. A sample of 482 European tourists was obtained using the purposive sampling approach. The data were analyzed using Statistical Package for Social Science (SPSS) software. The whole model was confirmed using SPPS PROCESS, a versatile computational tool for observing the mediating variable in the study. Major findings of this study complement the S-O-R theory. European tourists gathered information about Malaysia from internet sources predominantly. The key reasons for European tourists to visit Malaysia are reservation of heritage and historic monuments, less language barrier, the beauty of natural scenery and landscape and numerous activities for tourists. The finding shows, environmental factor nature and man-made does not support the relationship on revisit intention but social factor does. Interestingly, with the help of the mediator (tourist experience) the relationship turns out to be positive.