Proposing stakeholder communication framework for business positioning among manufacturing-based small and medium enterprise: adopting a public relations approach
Purpose: This study proposes the development of a stakeholder communication framework for manufacturing-based Small and Medium Enterprises (SMEs). Methodology: Employing in-depth interviews with fifteen representatives from manufacturing-SMEs who take-up communication roles at the managerial level,...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
GIAP Journals
2019
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| Subjects: | |
| Online Access: | http://eprints.usm.my/48376/1/1490-Main%20Article%20Text-3410-4-10-20190920.pdf http://eprints.usm.my/48376/ https://giapjournals.com/index.php/hssr/article/view/hssr.2019.7461 |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |