Effects Of Sensory Marketing On Customer’s Future Behavioral Intentions In Casual Dining Restaurant
The trend of eating out in Malaysia has led to the growth of this industry supported by the other emerging trends such as higher income and higher population especially in urban area. In relation to the above matter, several theories and concepts been tested and applied to the market to compete in t...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.usm.my/54854/1/SURIA%20BINTI%20SULAIMAN%20-%20TESIS%20CUT.pdf http://eprints.usm.my/54854/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |