The Relationship Between Social Media Marketing, Psychological Distance, Purchase Intention And Customer Loyalty: Case Of Hypermarket Social Media Users In Indonesia
To date there are many hypermarkets that uses social media to manage its relationship between the customers and the company in order to increase the level of customers' loyalty towards hypermarket. This is what this research addresses. Study uses Theory of Planned Behavior. The study also fo...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/56284/1/00001792111%20RD.pdf http://eprints.usm.my/56284/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |