Exploring Destination Brand Identity Of Lenggong Valley World Heritage Site From The Perspective Of Local Community

Strong and sustainable destination branding is critical for destinations to remain competitive in the current tourism industry. However, the existence of multiple stakeholders with different interests poses an intricate challenge. In addition to the challenge of identifying the multiple ‘owners’ of...

Full description

Saved in:
Bibliographic Details
Main Author: Musa, Norfardilawati
Format: Thesis
Language:English
Published: 2022
Subjects:
Online Access:http://eprints.usm.my/59870/1/NORFARDILAWATI%20BTE%20MUSA%20-%20TESIS24.pdf
http://eprints.usm.my/59870/
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Sains Malaysia
Language: English
Be the first to leave a comment!
You must be logged in first