The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].
Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate publ...
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| Format: | Thesis |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://eprints.usm.my/9578/1/THE_ROLE_OF_MEDIA_RELATIONS_IN_CORPORATE_PUBLIC_RELATIONS_PRACTICE_A_STUDY_ON_15_PUBLIC_LISTED_COMPANIES.pdf http://eprints.usm.my/9578/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |