The Psychographic Analysis Of Malaysian Domestic Travelers.
After years focusing on international markets, stakeholders in Malaysian tourism sector now realize that in order to sustain the sector, domestic fundamentals must be strong and local travels must be encouraged. Various international crises like the Tsunami, the terrorist attacks, the spread of dise...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
2005
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| Subjects: | |
| Online Access: | http://eprints.usm.my/9931/1/The_Psychographic_Analysis_of_malaysian_Domestic_Travelers_%28PPPB%26P%29.pdf http://eprints.usm.my/9931/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |