An Examination of Marketing Strategies on Financial Performance within the Context of the Fertilizer Industry in Malaysia: A Conceptual Framework

• Main Authors: Ab. Aziz, Norazlina, Abdul Majid, Izaidin, Md. Saad, Mohd Shamsuri, Md. Nordin, Shahrina, Lai, Fong Woon
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utem.edu.my/id/eprint/11499/1/1569573829.pdf; http://eprints.utem.edu.my/id/eprint/11499/
• Institution: Universiti Teknikal Malaysia Melaka

In recent years there has been a growing emphasis on strategies in marketing in terms of market positioning, brand equity issues, service quality, market segmentation, competitive differentiation, market structure, market expansion, market pattern and so on. This paper presents a conceptual framewo...