The role of marketing and promotion management in ICT incubatee assistance in Malaysia

• Main Authors: Abdul Khalid, Fararishah, Gilbert, David, Huq, Afreen, Jabar, Juhaini, Musa, Haslinda
• Format: Article
• Language: English
• Published: 2014
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utem.edu.my/id/eprint/13096/1/apmmc2013_MMR_paper1-1.docx; http://eprints.utem.edu.my/id/eprint/13096/
• Institution: Universiti Teknikal Malaysia Melaka

This paper examines the level of marketing and promotion management services available at ICT incubators and their impact on incubation performance. It argues that incubatees are more likely to perform when targeted marketing and promotion management services are provided in Malaysian ICT incubators...