The effectiveness of marketing tools in student admission in higher education institutes in Malaysia

• Main Author: Abd Aziz, Mohamad Azlan
• Format: Thesis
• Language: English; English
• Published: 2012
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://eprints.utem.edu.my/id/eprint/14958/1/The%20effectiveness%20of%20marketing%20tools%20in%20student%20admission%20in%20higher%20education%20institutes%20in%20Malaysia.pdf; http://eprints.utem.edu.my/id/eprint/14958/2/The%20effectiveness%20of%20marketing%20tools%20in%20student%20admission%20in%20higher%20education%20institutes%20in%20Malaysia.pdf; http://eprints.utem.edu.my/id/eprint/14958/; http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000085556
• Institution: Universiti Teknikal Malaysia Melaka

In Malaysia, there are lots of Higher education's institutions (HEI) operated and this created a stiff competition among the institution to attract student's admission into their HEI. Thus, this study is to find the inter relation in between the marketing mix concept with perception of stu...