Physiognomic Characteristics Towards MPV Car Design In Kansei Engineering

• Main Authors: Yaakob, Mohd Yuhazri, Salleh, Mohd Rizal, Wan Nor Azman, Wan Ainul Syafika, Amir Mohamed, Kamarul, Salahudin, Mohamad Tahkim, Haery, Sihombing
• Format: Article
• Language: English
• Published: World Academy of Research in Science and Engineering (WARSE) 2019
• Online Access: http://eprints.utem.edu.my/id/eprint/24272/2/J%20IJATCSE%20KANSEI.PDF; http://eprints.utem.edu.my/id/eprint/24272/; http://www.warse.org/IJATCSE/static/pdf/file/ijatcse44813sl2019.pdf
• Institution: Universiti Teknikal Malaysia Melaka

This study discussed about the customer preferences towards the product design features based on Kansei Engineering. The purpose of this study is to find out what the customer characteristics based on physiognomy characteristics towards the emotional preferences (Kansei) on the car design features...