The Effectiveness Of Mass Marketing Communication As A Digital Logistics Tools In Promoting A New Online Public Service Platform
This paper aims to review a framework that investigate the effectiveness of mass marketing communication as a digital logistics tools toward promoting a new online public service platform "i-akaun" for Employees Provident Fund (EPF). The use of online public service platform by the governm...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech
2019
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| Online Access: | http://eprints.utem.edu.my/id/eprint/24535/2/THE%20EFFECTIVENESS%20OF%20MASS%20MARKETING%20COMMUNICATION_ALBERT%20FEISAL.PDF http://eprints.utem.edu.my/id/eprint/24535/ http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2644/1762 |
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| Institution: | Universiti Teknikal Malaysia Melaka |
| Language: | English |