Factor affects customer behavior during currency depreciation
Nowadays, Malaysia face on currency depreciation right now and many industries get negative impact from this current situation. This present study aims to study the most factor effect on customer buying behavior during currency depreciation in Johor Bahru and this factor include culture factor, p...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Teknikal Malaysia Melaka
2021
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Online Access: | http://eprints.utem.edu.my/id/eprint/25602/2/6004-ARTICLE%20TEXT-16920-1-10-20210804-JTMT.PDF http://eprints.utem.edu.my/id/eprint/25602/ https://jtmt.utem.edu.my/jtmt/article/view/6004/4006 |
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Institution: | Universiti Teknikal Malaysia Melaka |
Language: | English |