Evaluating information credibility toward green marketing in Indonesia

• Main Authors: Jamal, Fauziyah Nur, Othman, Norfaridatul Akmaliah, Saleh, Raden Chairul, Nurhanay, Almira Husnun, Rohmah, Wafrotur
• Format: Article
• Language: English
• Published: Korea Distribution Science Association (KODISA) 2021
• Online Access: http://eprints.utem.edu.my/id/eprint/25825/2/3.5%20JAMAL%20ET%20AL%20P1.PDF; http://eprints.utem.edu.my/id/eprint/25825/; https://www.koreascience.or.kr/article/JAKO202104142211604.pdf
• Institution: Universiti Teknikal Malaysia Melaka

This study aims to identify variables, which have relationship to the information credibility toward brand trust. Other than that, this study also proposes a system dynamics approach method, where the time to achieve different credible information can be modeled efficiently and by using variable-ori...